Interior Design + Branding
The clients, a three brothers team, wanted us to work along with them to create a burger joint located in the city of Al Hofuf, in the Kingdom of Saudi Arabia.
The restaurant, equivalent to the dynamic region itself, has a simple beginnings but dynamic soul and menu, hence the name. It offers the choice of a simple no-frills burger, but it also offers customized burgers in a multitude of variation and flavors. The same in applied to the rest of the restaurant’s components, whether it be the packaging, furnishing, branding or interiors; its identity transitions from simple to dynamic as a testament to what Al-Hasa has seen.
BINAA is a comprehensive building design and construction supervision company, situated in the heart of Kuwait. Our collaboration with the architects of Binaa involved naming the firm and coming up with the branding. The aim of the name and the brand was to reflect focus on the built environment and design aspect of it.
We made a complete corporate identity, starting with the logo and stationary. The design of the logo used calligraphic technique employing a grid to have stability and balance. We used the Arabic word "Binaa”, which means building or structure, to reflect an iconic and modern style logotype. The highest point of the logo has a twist to represent the crown of a tower.
Brochure & App Design
We are particularly proud of this most prestigious project because it was trusted to us by the highest government agency in the state of Kuwait, the Amiri Diwan “Al-Diwan Al-Amiri”.
They wanted to highlight their new project the Botanical Gardens, located in Bayan Palace, in an official opening event hosted by his highness the Amir of Kuwait. They asked us to create an executive brochure to give a brief of the project, focusing on the contrasting climates areas of the garden. Alongside with the brochure is an accompanying app to the VVip attendees to view the garden virtually.
We created a logo for the project employing the garden's simplified facade silhouette containing the original logo of the Palace. We opted for a natural-inspired layout and colors for both the brochure and app, unified with multicolor iconography to accentuates the different components of the garden.
Kayan Office, an Architectural Design Firm, asked us to design a limited edition book meant for VIPs, significant businesses and establishments in the region. It would contain selected case studies featuring some of their notable work in Kuwait and abroad.
MultiMedical is not only aiming to become the region's top selling Medical Solutions company, they are setting themselves as the region’s top solution provider with the best supply and delivery rates.
With that clear vision in mind, we created a crystalline branding. Using an aquatic blue conveying water, the most essential substance to a human body. The logo symbolises the purest form of water as a crystal, embellished by a heart signifying care.
Branding + Interior Design
Emerging profoundly from Emirati traditions and culture, "Seven Spices" restaurant is the true manifestation of the Emirates culture and its cuisine. The concept was derived from lucky number “Seven” and its correlation to Islam, seven heavens, seven earths, and seven Emirates.
The branding logotype is in the shape of a heptagon representing each Emirate uniquely, resembling a coin with an emblem of crossing spoon and fork forming a hidden Indian numeral “seven”. The interior was done in the same spirit as the brand, embellishing every aspect of the design and making a myriad of spices-inspired colors, crazy patterns and Sadu motifs.
The most significant design elements is a Sadu mural that spread throughout the shop covering all the walls depicting the founding father of the Emirates, Zayed bin Sultan Al Nahyan, and the history of the United Arab Emirates. Starting from oil discovery, to the boost of civilisation and progress that emerged after the finding of oil, to the current state and the future prosperous future of the Emirates. Furthermore to the mural, the motifs extends to the ceiling to make an interpretation of the traditional “chandal” which enhances being in an Emirati home, enjoying an authentic Emirati food.
Branding + Packaging
Our client came to us with a name that is too strong and too long for an identity. It was difficult to the wrap our heads around it, until the idea of wrapping inspired us.
Basing the design on woman's body and her graceful movement, we visualised the logo as the three parts of the feminine figure, wrapping it around a vertical axis. We composed them in an abbreviation of the name "A Vintage Affair" (A.V.A.) as a hidden message. We also painted it a unique color of aged gold, like a vintage piece of jewellery.
Branding + Packaging
Every person living in Kuwait knows the unmistakable aroma when they enter a Ramlawi bakery. Operating Since 1960, It is one of the oldest bakeries in Kuwait specialising in breads, pastries, cakes, and sweet oh-so-sweet confectionaries. The owner sought us to update the Ramlawi brand completely without sacrificing its essence.
The team used the letter ‘R’ in Arabic to represent the Sickle, a vintage tool for farming wheat. The Mirror continuation of the letter 'R' in English stabilises the logo and creates balance. the brand was finished with the colors palette derived from the many browns of a bread crust.
Interiors + Brand Uplifting
Located in the beating heart of Abu Dhabi, Shawarma Counter sought out A+design for their expertise in Branding and Interior Design. Starting with the design aspect of this project, Shawarma Counter came to us with a preset graphics design. Though the graphic design was adequate as a start, the interiors of the restaurant needed the vision of taking the branding and interiors of Shawarma to a new level.
We gave the logo a lift up, specifically in the Latin Text and the color palette. It was reflected in designing the stationary, collaterals, packages, and outfits. The design team also came up with the guidelines for the brand itself, which was translated harmoniously by our Interior Design.The art in the project is based on the Emirati culture which was highlighted in the use of old tiles and bricks as part of the design. The scheme was well studied to be in harmony with the branding we received. Signs of this harmonious work are visible throughout the restaurant, whether from the hanging screens with digital menus, or the banners inside and outside the shop.
Interior Design + Rebranding
Our previous branding clients, The paintball gaming organizers “Desert Sniper” have been holding successful outdoors gaming events in winter seasons only. They wanted to improve the extreme sport by making it into a laser-based game, catering to all ages and also taking advantage from their business-model all year round.
The obvious choice was to hold the games in an indoor air-conditioned setting, with an attached benefit of delivering a completely cinematic video-gaming experience. They wanted a transport the player into a war zone using assorted environments, atmospheric effects and sound controls. They chose A+design again to rebrand the original logo into “Battle Zone” and design a rough metal-mesh clad interior for the reception hall that matched the ruggedness of the brand.
A budding kart-racing driver named Fahad Al Khaled came along with his father and asked us for a brand to spearhead him and his team into world kart-racing events. To achieve that, they will need a brochure to acquire sponsorships and then head on to worldwide champions.
We happily obliged to do this project, because we were enthralled with the young Kuwaiti champion representing Kuwait in worldwide kart-racing events. We sincerely wish him good luck in his endeavors.
Branding + Environmental Graphics + Interior Design
"A Kuwaiti Fast Food Restaurant!" We exclaimed as we heard about this cool new concept from our clients on our initial meeting. We were intrigued from the the start, and we set out to create this unconventional brand. Stripped from all the clichés of the traditional Kuwaiti cuisine restaurants we conceptualized the restaurant in the 60's era when Kuwait was on the verge of an awkward marriage of modernism and traditional vernacular elements, and set in a fast-food environment composition with bold red and black colors and highlighted by a fun memorable logo.
This particular design comes from the concept of the Strata that surrounds us in our everyday life. Starting from the bottom up, the design channels different layers and incorporate it into architectural and spatial design. With the Geographic Information System (GIS) as a base, the elements start from the soil, the land, the light, and the sky.
Coming up with the logo design, the elements are reflected in a spherical layered shape to engulf all possible aspects thus empowering the company’s knowledge in the field. The colors reflect these layers as well by connecting with the GIS system criteria and highlighting them in a subtle manner.
We designed this pure and minimal mono-linear logo for the construction company "Build Well" to best reflect its owners values. The logo is composed of the abbreviation of the company name BW and mimics a building in perspective.
As part of an architectural project, our client asked for a private extended Diwaniya to be added to their already existing Summerhouse. The design concept comes from a modernized twist, while still preserving the culture of the Diwaniya.
Consisting of two parts, the Diwaniya celebrates the privacy and seclusion it offers its inhabitants. The interior section consists of a Diwan, a modern kitchen offering the ultimate cooking experience in a compact form, and modern bathroom. The exterior section, on the other hand, offers more open spaces and relaxation areas. It is composed of a shaded seating area and Barbeque/Cooking area, both overlooking a beautiful mix of flora and water.
Branding + Product Design
EZ Charge is the leading pioneer in the secure mobile charging station business in the Middle East. We were delighted when they asked us to design their brand and apply it on their machines. They will be placed in strategic locations throughout most GCC mega-malls starting with the Avenues. Marina mall and the Airport in Kuwait.
Our team decided to shape the brand around the iconography of the smart phone, plainly because it was too "standard" to ignore. We started with basic shape of a battery that gradually starts with green color indicating a full battery and ending with a yellow color, which stands for electricity and power. Ultimately it forms a hidden message that spells EZ.
Building Blocks is a group of professional engineers who undertake and contract commercial spaced to meet their clients’ needs perfectly. With that notion in mind, A+design was asked to come up with a logo that reflects the stability, consistency and the impeccable level of delivery, which is well known at Building Blocks.
The concept came from studying the drill and taking it as a base for design. The drill, one of the much-needed tools in construction, reflects the features celebrated at Building Blocks, sturdiness and consistency. Merging green for growth, grey for security, beige for dependability and black for protection, the final logo mirrors the core values and the grasps the true essence of Building Blocks.
SQC International is an interdisciplinary firm of professionals focusing on building design, which services professional firms and personnel throughout the Middle East region. A+design helped SQC create its image through multiple stages such as Logo Design, Stationary Design (ranging from hard to soft documents and items) and Website Design.
The design concept comes from and represents SQC International perfectly as it engulfs the image it is portraying. Being a creative architectural design firm, believing in minimalistic design with maximum impact, the logo is a simple navy blue and petrol green combination that symbolizes the ambition, knowledge and power. In addition to the colors, the clean-cut design implemented in every design, starting from the logo, reflects the level of yield expected from SQC.
With all these elements combined, the SQC project is one of the most simple, elegant and sophisticated projects managed by A+design.
Branding + Packaging
The idea behind this particular brand design comes from the brand itself. Being one of the most prestigious and chic jewellery start-ups, then the design was only fair for it to match the image. The feel comes from the elegant essence of the brand welded with the graceful lines of the collection.
With the notion of “Less is More” the design is based on straight lines, circles with light pastel colors. The minimal details in the logo are what give the logo and the brand itself the prestigious image sought after. The lines and circles when combined denote the initials of the shop, where as the use of silver and pastel colors shows grace.
Website + Rebranding
Doré Accessories is a local client who landed an exclusive deal for selling the Paris fashion accessories brand "Satellite". They required a revamped online shop, a rebranding of their logo, a promotional brochure and a social media campaign. The logo rebranding turned understated but elegant with a golden color that carried through to all applications of the brand, yet contrasting well with their colorful collections of fashion accessories.
Local law firms are traditionally known to have a black color scheme and the pictogram of the iconic justice balance scale. For our client, we opted to change the format but also didn't want to overstep the law firms long standing branding traditions. The result was a sleek and modern version that represents more than just a balance scale with a conservative color scheme that included black as well.
This company is based in both Kuwait and Turkey and its main business is in logistics and trade in the region. Tukey's most iconic bridge, connecting Asia and Europe, was a metaphor for the company trade linking the two continents and the inspiration for the logotype. The word "Bosphorus" in English and in Arabic were suspended between the pillars of the bridge, and the color palette was inspired by the deep shade of ocean blue and the typical orange and white colors of shipping containers.
The client was obviously out for blood, fake paint blood that is, when they approached us for this unique gaming brand. They are specializing in paintball gaming supplies and the organization of paintball games in various deserted venues throughout Kuwait. We just had to design the meanest, scariest, and outright terrifying mascot to get in the spirit of this high adrenaline game. The mascot lives in a splatter of paint and in a color palette inspired by the harsh desert sun.
Branding + Event
In this project our clients were keen on getting the right message across for their marriage. Our studio team came up with a design for the wedding invitations to be transparent plastic cards that appear decrypted. When combined together, they encrypt the real message that signals the strong union that is about to occur between the couple. Thus, symbolising that only these two love-birds would complete each other.
Branding + Website Design
Project e3 is an initiative by the local architectural firm KAYAN Middle East to promote and spread awareness of effective and environmentally-responsible design through a region wide competition open to professionals and students. The three e's stand for "environmental, economical and effective" design, the logotype was created in a light and modern typeface to reflect these values using a typographic motif composed of the letter e and the numeral 3 forming a leaf of tree and resembling the recycle and reuse infinite circle. The website design borrowed the aesthetics of the minimal logotype and chosen color palette, and focused the layout as a call for entry for the competition to later expand in a following phase into a full informational source for the public.
This brief called for the naming and branding of a fashion collection of various designer dresses and accessories. The name of the brand is derived from its owner's first name and draws inspiration from the collection's minimal and voguish selection, as mostly worn by hollywood's celebrities. The logotype followed suit with modernized and stylish arabic kufi script of the name Sara.
Branding + Environmental Graphics
We were asked to spruce up this excellent and established logotype for the Home Berry frozen yogurt. We did this by broadening it to also include an arabic treatment and a fun/colorful environmental graphic artwork for their first store located near Salhiyah Plaza.
Blue Print Interiors is a innovative agency that provides a comprehensive range of services such as Shop Fit-Out, Construction, Refurbishment and Interior solutions. We created their brand to showcase their work and vision in bold blue-black palette and emphasizing the word "Blue" in their logotype.
Branding + Interiors
A group of volunteer members from Kuwait Science Club were working on a very exciting project, to build and operate the middle-east's first radio telescope facility. A radio telescope is different from the nearby optical Al-Ojairi telescope in that it receives and processes low frequency radio waves emitted by celestial objects rather than higher frequency light waves, thus it can perform perfectly in a light-polluted area.
Being astronomy geeks ourselves, we couldn't help not being part of this effort and decided to volunteer with our work and contribute to the observatory by creating their logo identity and stationery sets. When told they were allocated a neglected single-storey building near Al-Ojairi Observatory, we proposed to implement the branding into the space and renovate the interior to house their lab headquarters in addition to a classroom/meeting room and a small exhibition on radio observation preceded by a spacious lobby to recieve dignitaries, students and astronomy enthusiasts.
Branding + Website
How do you brand a revolutionary new product that promises to end slipping injuries once it's applied on dangerous slippery surfaces? You make it stick!
The logo was made to resemble a dark square sticker peeling its underlying layers, embedded inside it is the logotype and the universally-standard pictogram of the falling man with its signature cautionary yellow color. The yellow pops out with the help of black, and a cool shade of blue is used to tone it all down and will make for a memorable brand that is easy on the eye and conveys the message of the product.
This fashion design house based in the UAE had very unique and fresh name to its repertory, along with a clear vision of royalty, grandness and nobility. So we advised for an abbreviation of their name "ESF" as a crowned motif in Royal Purple, Gold and Black; formulated in a distinctive typographical design, that we believe, should evoke every sense of the words described in the brief.
Every once in a while, we get asked to develop a simple logotype. This is a collection of some of our most favorite ones, whether implemented or not.
Branding + Interiors
The new owners of this acquired photography studio brand/location approached us and requested a fun, vibrant and minimal update to the interiors and identity of this recognisable brand name. They planned to expand it into multiple future branches to have it appeal to a broader audience than their usual glamour-shot seekers, to also include families and children portraiture.
We particularly enjoy this type of project, in which we work with a very successful brand that is in a serious need of an update. We never look at the challenges of working in existing locations and with a brand history as constraints but embrace them as design opportunities. And we believe we've achieved a successful solution with this flagship branch.
A home-grown business described to us by its owner as her little factory of chocolate. The brand was in-turn inspired by the factory analogy and the variety of our client's chocolate flavors; also the owner required a brand that can expand into more home-baked confectionaries in the future. We emphasized on typography, and used varying typographic treatments, colors and motifs to make this a fun and memorable brand.
Branding + Packaging
This project was an upcoming chocolate shop owned by two passionate chocolate connoisseurs. We helped them brand the project firstly by coming up with a sophisticated name that evokes the traditions of European chocolate makers in combination with the original pronunciation of the word cocoa in the Mayan language 'Le Kakaw'.
The brand derived the color palettes from the seed of the cocoa bean, and the branding language consists of a classic script typeface with patterns of melting chocolate droplets.
Branding + Web Design
Oasis Partners is a growing boutique merchant banking, investment and advisory firm based in the USA with a branch in Kuwait and other locations around the Middle East. They contacted us to seek help in polishing their inconsistent logotype to signal their international growth and to appeal to their growing local clients.
We made the letter "O" prominent by scaling it larger and emphasizing in within the logotype as a symbol of perfection and focus. We then refined the serif typography, introduced a matching Arabic type and created a proper guideline for implementation on their corporate literature, stationary, printed materials, brochure and website. The completed guideline transformed their identity to become on-par with their aspirations and growth strategy in the local and international markets.
Branding + Packaging
Branding for cookies baked on sticks. Nuff said!